Technology

Inside brands’ ‘demure’ collaborations with TikTok trend’s creator

Verizon, Netflix and GT’s Living Foods, maker of kombucha brand Synergy, have all worked with Lebron in the past two weeks. (Instagram)
GF
By:
Gillian Follett
August 26, 2024 09:00 AM

Featured Stories

Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

EL
By:
Ewan Larkin
BB
By:
Brian Bonilla
Ikea hires David and Alma following a fiercely contested US agency review
TV Upfront
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
TV Upfront
PH
By:
Parker Herren
NBCU to sell Versant ads—what Comcast’s cable spinoff means for media buyers
Retail
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Retail
AP
By:
Adrianne Pasquarelli
Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns
Creativity
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work
Creativity
TN
By:
Tim Nudd
McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work